Blended Family Breakthrough
A leader in coaching blended families, this power couple needed a new brand platform in order to expand and grow their organization.
We were able to dive deep into what makes them set apart and establish their core purpose. From there we built upon that with completely new brand strategy, brand identity, marketing plan and framworks in order for them to launch their new platform and services.
Brand Strategy
Identity Development
Web Development
Social Media
Photography
Design
The Challenge
With their podcast and coaching expanding, they needed a brand strategy to transition from the founders to a platform that will grow as their reach did.
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Development of Brand Purpose
Development of Vision / Mission / Values
Key Idea: Balloons
Symbolism
Final Brand Mark
The Solution
We wanted to embody the core purpose of the organization in a way that inspired hope, brought a perspective, and an future that was filled with positive transformation and growth. Balloons fit that role perfectly and brought a nice representation that blended families are nested and come in all shapes and sizes.
“Our work with Sean Fields has created greater clarity around the words we use to communicate who we are as a brand. Sean genuinely listened to our story and was able to streamline our own words to simplify the core of who we are and what we have to offer.”
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Mike & Kim Anderson
Founders of Blended Family Breakthrough